The One Where Apple Finally Jumps the Shark

The Apple Polishing Cloth

Craig McWha
2 min readOct 27, 2021
screenshot courtesy of the author
screenshot courtesy of the author

I apologise if I’m late for this particular party. I’m still a bit gobsmacked. Apple is now selling cloth and is charging you £19 for the privilege. Lead time is currently 10–12 weeks in the UK. For a cloth.

What magical properties must this rag hold for Apple to charge you the princely sum of £19?

The blurb on Apple’s website states:

Made with soft, non-abrasive material, the Polishing Cloth cleans any Apple display, including nano-texture glass, safely and effectively.

So, like any other cloth designed to clean tech screens then?

What’s in the box? Apple keeps it short and sweet. Just two words. Polishing Cloth. A £19 polishing cloth.

They’re laughing at you. I’m laughing at you. If you want to pay £19 for a bit of rag who am I to try to talk you out of it. You obviously have more money than sense, even if the only money you have is £19. The world has gone mad, and so has anybody desperate to buy a bit of rag with a tag price higher than a pair of jeans from GAP.

Help me grow as a writer

Buy me a coffee, if you like.

Join Medium here and help support me and fellow writers. (This is an affiliate link, which means I make a small amount of money if you sign up using this link)

Thank you!



Craig McWha

Former rough sleeper, UK RAF veteran, graduate. Interested in society and social issues. A growing interest in tech stuff and Cyber Security.